Pak Suzuki Motor Company Limited is a name of repute in Automobile assembling and manufacturing in Pakistan. It is due to its committed and dedicated workforce through which it has sustained leadership position in the automobile sector in terms of production & sales.
The firm was founded in 1983 as a joint venture between the government of Pakistan and Suzuki Motor Japan, formalizing the arrangement by which Awami Auto Ltd. had produced the Suzuki SS80 from 1982. Suzuki originally owned 25% of the stock, and have gradually increased their holding; they now own 73.09%. Pak Suzuki is the market leader in Pakistan Automobile Market by having more than 60%(December, 2011) of Market Share. Having Market Share of more than 50% since its inception, Pak Suzuki always strive to introduce new and innovative Products and Services. Its recently launched Suzuki Swift Brand has helped Pak Suzuki increase their Market Share in 1300cc segment. Apart of giving automobile related services like Suzuki Finance and Suzuki Insurance, Pak Suzuki also deals in Pak Suzuki Certified Used Cars
Most of cars by Suzuki Pakistan generally lack essential features which are standard in other cars, such as airbags, rear windshield defogger and rear seat belts. As of 2006, the Pakistani-assembled Suzuki Mehran is sold equipped with a CNG tank and is one of the few cars in the world which still uses a carburetor-based engines.
However, despite all the shortcomings and serious quality criticisms, the Suzuki Cars are Pakistan's highest selling cars due to the lack of alternatives available owing to the monopolistic nature of Pakistan's auto industry and restrictions imposed on imports by the government of Pakistan.
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